04
Jan
09

Innovation’s Slow, Painful Death

Innovation is dying a slow, painful death in many companies, precisely at the time it is becoming most critical to the success of our organizations. The concept is being starved by the pressure of a difficult economy and the desire of many companies to “hunker down” and wait out this difficult time.

The solution involves creating a system that fosters and develops individual ideas and works them systematically through a system designed to create breakthrough innovation. It starts by defining the innovation you want, encouraging individual participation, and organizing in order to create focus, generate practical initiatives, and unleash the latent energy within the organization. The result will be the innovation necessary to create competitive advantage.

The newest white paper on my website outlines an approach to bring basic innovation in an efficient (cheap) and effective fashion. Let me know what you think!

 http://www.buckleybrinkman.com/Innovation%20Slow%20Death.html

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